Ruavieja-A Flavor To Stay
Advertising
Details
“Only open it if you’re staying” sets the tone for Ruavieja’s new campaign and marks the start of a refreshed brand positioning.
Services
Spot TV
Video editing
Year
2025
Developed with Ogilvy, the film moves away from overt emotionality to focus on presence and pause. Staying true to Ruavieja’s sobremesa heritage, the story captures a group of friends suspended in anticipation—letting what’s unsaid carry the weight of the moment.
Produced by Roma and Hogarth, the piece celebrates time, connection, and the moments truly worth staying for.
Credits
Credits
Client/Brand: Pernod Ricard / Ruavieja
Senior Brand Manager: Elma García González
Creative Direction
Creative Agency: Ogilvy
Executive Creative Director: JuanPedro Moreno
Executive Creative Director :Javier Senovilla
Creative Director: Ramiro Alda
Creative Director: Jorge Calvo
Production
Production Agency: Hogarth
Production Company: Roma
Director: Claudia Costafreda
Director of Photography: Lali Rubio Panadès
Post-Production
Post Production Company: Hogarth Spain
Editor: Alex Palma
Vfx Specialist: JuanRa Herrero
Color Grade: Xavi Santolaya
Post Production Manager: Martin Sandlien
Post Production Manager: Cristina Lainez