DGT -To Die or to Lose Your Life
ADVERTISING
Details
In a traffic accident, you can die or lose your life.
This concept underlies the new awareness campaign by the Spanish Directorate General of Traffic (DGT), developed by the creative agency Ogilvy.
Services
Video Edit
Online
Year
2025
Ogilvy has partnered with Spain's Dirección General de Tráfico (DGT) to launch a powerful new awareness campaign that encourages drivers to consider the actual consequences of carelessness behind the wheel.
The campaign centres around the message, “In a traffic accident, you can die — or lose your life.” It emphasises that a crash not only puts your life at risk, but it can also rob you of your peace, your future, and the ability to live without regret.
The heart of the campaign tells the story of a person who, after causing an accident that resulted in two deaths, must confront the unbearable burden of guilt and emotional pain. This raw and deeply human portrayal serves as a reminder that surviving doesn't always equate to truly living — because when you are the cause, a part of you remains on that road.
Through this campaign, Ogilvy and the DGT go beyond traditional road safety messages to connect on an emotional level, turning reflection into prevention and awareness into action.
Credits
Credits
Client/Brand: DGT
Creative Direction
Creative Agency: Ogilvy
Executive Creative Director:JuanPedro Moreno
Executive Creative Director:Javier Senovilla
Creative Director: Guille Fernández
Creative Director: Pablo Poveda
Production
Production Agency: Hogarth Spain
Production Company: Roma
Director: Pablo Maestres
Cast:
Bruno López Aragón
Macarena Rubio
EP: Pablo García Acón & Juan Bascón
Producer: Laura Flores
Head of Production: Catalina Martin
Production Coordinator: Maqi Mateos
Production Assist: Elba Balmaceda Lerén
Director of Photography: Pablo Clemente
Focus Puller: Mario Pérez
Gaffer: Pedro Sánchez
Key Grip: Carlos Urrea
1°AD: Jon Espel
2°AD: Kar Mendo
Location Manager: Diego Gálvez
Art Director: Adakarina Acosta
Art Assistant: Guadalupe Varadé
Stylist: Charo Ferrer
Stylist Assist: Pablo Gens | Alberto Aranda
Make Up & Hair: Isabel Jimenez
Make Up & Hair Assist: Gema Peña Garro
SFX: Publieffects
Casting: Bendita
Sound Recordist: Guzmán García
Music Composition & Sound Design: Isilik Studio
Car Song: Mía Salazar
Post-Production
Post Production Company: Hogarth Spain
Editor Offline: Arnald Viladomat
Editor Online: Alex Palma
Color grading: Marla Colour Grading - Fernando Lui
VFX Lead: Javier Fernandez
Vfx Specialist: Juanra Herrero
Vfx Specialist: Jorge Febrero
3D Specialist: Javier Cameo
3D Specialist: Jordi Torcal
Post Production Manager: Martin Sandlien
Producer: Luna Utrero