Digital Violence
Ministry of equality - Spain
Details
The Ministry of Equality launches "Digital Violence . Is Violence," an institutional campaign developed by Ogilvy in Madrid that focuses on one of the most widespread and least visible forms of gender-based violence: digital violence.
Services
TV Spot
Edition
Year
2025
The campaign is based on a devastating fact: more than 73% of women who access the internet have experienced some form of digital violence. This message highlights an everyday reality that occurs in a seemingly intangible space, but with profoundly real consequences.
The creative proposal stems from a reflection shared by many women since childhood: the idea that by staying away from certain physical places, they will be safe from harassment. However, one of the most dangerous places today isn't physical. It's an omnipresent digital environment, where multiple forms of violence are perpetrated that often go unnoticed.
The campaign is structured through an audiovisual spot and a series of graphic pieces that will be deployed starting on television, digital media, social media, and other platforms. With a sober and direct aesthetic, the story debunks the false idea that the online environment is less harmful than the physical one. Each creative element underscores that behind every offensive message, threat, or digital harassment, there is a real person committing the attack, and therefore a responsibility that must be acknowledged. A Roma production, with production and post-production managed by Hogarth.
Credits
Credits
Client/Brand: Ministry of equality - Government of Spain
Creative Direction
Creative Agency: Ogilvy
Creative Director: Guille Fernández
Creative Director: Pablo Poveda
Production
Production Agency: Hogarth Spain
Production Company: Roma
Director: Mar Corral
Post-Production
Post Production Company: Hogarth Spain
Editor: Alex Palma
Editor: Laura Pereyra
Vfx Specialist: Juanra Herrero
Post Production Manager: Javier Rodríguez
Post Production Manager: Miguel Jarillo