Milka MMMAX Ft. Katy Perry
Advertising
Details
Bi-coastal production company Honor Society unveils its latest campaign, a bold and energetic spot directed by Melissa Bolton-Klinger, featuring pop icon Katy Perry.
The campaign highlights Milka Mmmax's exclusive promotion, offering fans who purchase the candy bar a chance to win a behind-the-scenes experience with Katy Perry during her The Lifetimes Tour.
Designed with the European market in mind and shot on a stage in Los Angeles, the spot brings fans closer to Katy Perry through comedic backstage vignettes. The narrative follows a superfan who gets the rare chance to meet Katy Perry in her green room, where she enjoys a Milka Mmmax bar while the team prepares for the concert.
This professional campaign titled 'Go Backstage with Katy Perry' was published in Multinational Europe and Spain in April, 2025. It was created for the brands: Milka and Mondeléz, by ad agencies: Honor Society and WPP All-Stars.
Services
Advertising
Go Backstage with Katy Perry
Year
2025
Designed with the European market in mind and shot on a stage in Los Angeles, the spot brings fans closer to Katy Perry through comedic backstage vignettes.
The narrative follows a superfan who gets the rare chance to meet Katy Perry in her green room, where she enjoys a Milka Mmmax bar while the team prepares for the concert.
The campaign highlights Milka Mmmax's exclusive promotion, offering fans who purchase the candy bar a chance to win a behind-the-scenes experience with Katy Perry during her The Lifetimes Tour.
Designed with the European market in mind and shot on a stage in Los Angeles, the spot brings fans closer to Katy Perry through comedic backstage vignettes. The narrative follows a superfan who gets the rare chance to meet Katy Perry in her green room, where she enjoys a Milka Mmmax bar while the team prepares for the concert.
Credits
Credits
Client/Brand: Mondelez / Milka
Senior Global Director: Amy Tay
Creative Direction
Creative Agency: WPP All-Stars
Group Creative Director: David Krueger
Associate Creative Director: Giulia Ferrarezi
Junior Art Director: Maria Espada
Junior Copywriter: Hernan Irarrazaval
Account Supervisor: Yulia Estalayo
Client Services Director: Melina Boelen
Production
Production Agency: Hogarth WW
Executive Producer: Dena Lenard
MEU Project Lead: Nora Lorincz
Production Company: Honor Society Films
Director: Melissa Bolton-Klinger
Founder/Executive Producer: Megan Kelly
Line Producer: Sheree Shu
1st AD: Todd Kaufman
Director of Photography: Starr Whitesides
Chief Lighting Tech: Spencer Scranton
Key Grip: Deepak Whitesides
Production Designer: Daniel Butts
Set Decorator: Laura Harper
Post-Production
Post Production Company: Hogarth Spain
Editor: Alex Palma
Vfx Specialist: Javier Fernández
Post Production Manager: Martin Sandlien