Decathlon - Spring Campaing
Advertising
Details
A vibrant celebration of spring’s arrival, inspiring a renewed desire to move, explore, and embrace outdoor sport.
Services
Edition
Year
2026
The Spring 2026 commercial for Decathlon captures the moment when nature awakens and, with it, our desire to get moving outdoors again. Through a dynamic visual narrative, the campaign portrays the transition from winter to spring as a vibrant rebirth—full of energy, light, and color—where each scene reflects that instinctive urge to step outside, explore, and be active.
The piece blends a variety of outdoor sports with a fresh, uplifting rhythm, showing people of all ages reconnecting with physical activity in natural settings. From the first warm rays of sunlight to landscapes coming back to life, the message centers on a shared motivation: rediscovering movement and embracing sport as an essential part of well-being.
With a warm and emotional tone, the commercial suggests that spring doesn’t just transform the environment—it also shifts our mindset. It becomes an invitation to leave behind the stillness of winter and rediscover the joy of movement, positioning Decathlon as the perfect companion for this renewed beginning.
Credits
Credits
Brand: DECATHLON
Creative Direction
Creative Agency: Ogilvy
Executive Creative Director: JuanPedro Moreno
Executive Creative Director: Javier Senovilla
Creative Director: Pablo Fernández
Creative Director: Javier Martínez
Creative Director: Antonio Pelufo
Creative Director: Alba López
Production
Production Agency: Hogarth Spain
Production Company: Magna
Director: Hector Dockrill
Post-Production
Post Production Company: Hogarth Spain
Editor Offline: Alex Palma
Editor Online: Laura Pereira
Color grading: Xavi Santolaya
VFX Lead: Tomás García Delgado
Vfx Specialist: Jorge Febrero
Vfx Specialist: Alfonso Álvarez
3D Specialist: Javier Cameo
Post Production Manager: Javier Rodriguez
Producer: Miguel Lozano